EventScotland is pleased to be hosting the 2017 National Events Conference at the Technology & Innovation Centre in Glasgow on Monday 27 November. Taking place biennially, this is the flagship industry conference for the events and festivals sector in Scotland. The event provides delegates with a unique opportunity to hear from industry experts, share experiences and network with industry colleagues. This year the conference will focus on the future of Scotland’s position as the perfect stage for events.
Scotland’s reputation as the perfect stage for events is recognised nationally and internationally. We take pride in our ever strengthening credentials and recognise the benefits a strong portfolio of events can deliver locally, nationally and internationally. But we live in a world of constant change and must recognise the challenges and opportunities the future might bring. The 2017 National Events Conference provides the ideal opportunity to consider the future for events in Scotland, hear from experts and explore some of the challenges our events industry might face.
The opening session will look at the changing audience for events. Keynote speaker David Coletto, CEO of leading Canadian public opinion and marketing research consultancy Abacus Data, will share his expertise on the consumer trends associated with the “millennial” generation. Further input will be provided by VisitScotland’s own expert Insight team, who will share their research findings associated with other emerging markets relevant to the Scottish events sector. Delegates will be able to choose from a wide range of breakout sessions led by industry experts on topics such as social media, volunteering strategies, security & policing, technology for events and much more. The closing plenary will look at the assets that make Scotland the perfect stage for events – Our People, Our Cultural Identity & Heritage, Our Natural Environment, Our Built Facilities and Our Signature Events – and consider some of the key future challenges and opportunities that we face.
The day will include lots of opportunity for networking, plus the additional option of bookable one-to-one appointments with a range of speakers and industry figures. Finally, the day will finish with an informal drinks reception to which all delegates will be invited, giving the chance for some final networking and discussion.
You can find the full programme and further information here, speakers will be announced shortly.