Chris Greenwood

Senior Tourism Insight Manager, VisitScotland

Chris Greenwood

Senior Tourism Insight Manager, VisitScotland

Biography

Chris Greenwood is Senior Tourism Insight Manager at VisitScotland, responsible for monitoring and interpreting trends in Scottish Tourism. A postgraduate of the University of Durham and with over 17 years commercial experience within data management and analytics; a broad knowledge base has developed which supports insight in a number of arenas from economics to the environment.

Representing the National Tourist Board, Chris has been invited to speak at a number of events and conferences on subjects ranging from tourism statistics to sector trends and futures; he has authored or co-authored a number of publications on tourism topics such as exchange rates, food tourism and scenario planning.