With almost a decade of experience in the marketing research industry, David Coletto is one of the founding partners and CEO of Abacus Data. He manages the day to day operations and leads team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations, advocacy groups and political leaders.
Coletto has a particular interest in the millennial market and the impact of generational change. He leads Abacus Data’s Canadian Millennial Research Practice, which tracks this key generation over time; capturing changes in attitudes and behaviour by tracking responses to important issues. Through his expertise knowledge, Coletto shares invaluable insight into how these trends are impacting on markets and offers advice on how to adapt to change in order to retain a millennial audience.