Rob Murdoch

Commercial Director, Forge Special Projects Limited

Rob Murdoch

Commercial Director, Forge Special Projects Limited

Biography

Rob Murdoch of event analytics firm, Forge Special Projects has been involved in Tech Firms since 1996. Forge is one of these companies that can provide exhibition organiser’s, brands and exhibitors the capability to measure the success of their event through footfall analytics. Using the latest technology Forge can show you hotspots, dwell time, conversion ratios, movement of visitors around your space and with the use of our new Aperture Camera System even tell you the mood of your visitors. All this information is available in an online portal that gives you valuable insights into your event.

Rob will be talking about how the technology is used by his clients in various applications. It is all well and good collecting data but evaluating it is important allowing you to make informed decisions about your current and future events.