Olly Davies is a communications specialist with a passion for creativity and storytelling, underpinned by a robust understanding of key audiences. Over the past ten years, he has held leadership positions in a variety of industry sectors – from conservation to education, publishing to charity marketing – and has managed some of Scotland’s most recognisable brands.
Olly joined the Edinburgh Festival Fringe Society as Head of Marketing and Development in October 2017. The Fringe Society is a charity which was established by participants to act as the custodian of the Edinburgh Festival Fringe, the world’s largest arts festival (second only to the Olympics in terms of ticketed events worldwide). The role involves building social, financial and political support for the Society’s charitable mission, helping audiences curate their own Fringe experience, and promoting the festival and what it stands for all over the world.
Prior to the Fringe, Olly was Head of Communications and Membership at the Royal Zoological Society of Scotland (RZSS), the conservation charity which owns and operates Edinburgh Zoo and the Highland Wildlife Park. During his three years with RZSS, Olly achieved significant visitor and supporter growth by repositioning the Society as a major conservation player in Scotland, embedding a new brand identity across multiple channels, developing links with partners in the tourism and attractions sector, and delivering the largest market research programme in RZSS’s history.
He was previously Marketing Manager at the Scottish Wildlife Trust from 2010 to 2015, with a specific focus on sustainable income generation, membership growth and policy / advocacy. Olly was part of the team that helped reintroduce the Eurasian beaver to Scotland after an absence of over 400 years, and led the communications for the UK’s first national red squirrel conservation project. He helped the Trust achieve record membership growth and delivered successful legacy fundraising, regular giving and international conference campaigns over a five-year period.
Olly has a longstanding interest in writing and editing, studying Creative Writing at Edinburgh University before joining Scotland’s largest independent magazine publisher as a writer and Publication Manager. He has also developed brochures and promotional material for Scotland’s oldest language school and tutorial college; and award-winning member magazines for the Scottish Wildlife Trust and RZSS. On several occasions, he has almost completed a debut novel about stand-up comedians.